Hi, nice to e-meet you! I’m Joanna.

I’m a San Francisco-based Product Designer with over 5 years of experience crafting thoughtful, user-centered digital experiences. Currently at FloQast, I design tools that make life easier for accountants—something my younger accountant self would’ve seriously appreciated.

My path into design wasn’t linear. Before becoming a designer, I spent 4 years helping build and scale a cloud infrastructure company through its journey to IPO. That experience gave me a solid foundation in business strategy, data-driven thinking, and understanding the metrics that really move the needle—skills I now bring into every design decision I make.

At my core, I’m fascinated by the intersection of psychology, technology, and human behavior. I love turning complex, messy problems into intuitive, accessible solutions that not only meet user needs but also support product and business goals. I care deeply about collaboration, asking the right questions, and constantly learning to push my craft further.

When I’m not designing, you can usually find me planning my next getaway, skating at the local rink, or throwing punches at Rumble. Always down to chat design—especially if you’ve got a favorite hidden Figma trick to share!